WE UNLOCK
THE POWER OF
UNCONSCIOUS
BRANDING
It’s time for your brand to connect with consumers on an unconscious level. While most marketers focus on the conscious side of brands, Major 7 leans into a more impactful and effective approach. There’s a lot of talk about reaching consumers “emotionally,” but most agencies still focus on conscious elements. We, however, explore the powerful, but usually hidden, unconscious side of brands – the heart of why shoppers choose one brand over another.
Our research is a deep dive into the human psyche. While we may employ similar qualitative and quantitative techniques as other researchers, we pursue an entirely deeper level of understanding of a brand’s unconscious associations. We discover the often hidden and latent thoughts in the depths of consumers’ minds.
This insight will be a product of consumer research, consisting of:
- Focus Groups
- In-Depth Interviews
- Friendship Groups
- Ethnographies
Major 7 help brands reach their true potential by employing a strategic approach involving the
“4 C’s”. We uncover subconscious brand associations in the recesses of Consumers’ minds, combine these with insights that differentiate the brand from Competitors, take great consideration of Cultural trends, and ensure alignment with the brand-owning Company’s philosophy, history and DNA. The result is development of an ownable brand territory that resonates powerfully with the target consumer.
Our brand strategy work includes:
- Brand Identity and Positioning
- Brand Purpose
- Portfolio Architecture
- Messaging and Design Strategy
Sometimes it takes an outsider to envision new applications or market for a product. Major 7 can help chart these new opportunities for your brand’s future. We look at consumer psychology and dynamics, cultural and competitive trends, and your brand’s unique heritage to define new territories for growth within your brand’s parameters. We develop exploratory research, generate new product and service concepts, test these concepts, and help bring them to life.
Our innovation services include:
- Exploratory Qualitative Research
- Innovation Platform Development
- Concept Writing and Development
- Qualitative Concept Testing
- Naming
- Visual Identity & Packaging Design
DARYL WEBER
Managing Director
Daryl’s groundbreaking work in consumer research and brand strategy has taken iconic brands to new levels.
As Global Director of Creative Strategy at Coca-Cola Company, he developed new product innovation, consumer insights, brand positioning and brand strategy for many of the company’s billion-dollar brands.
Daryl advised Fortune 100 companies, including Diageo, Pepsico, Nike, Johnson & Johnson, and Pfizer as Director of Strategy at the agency Redscout. For Saatchi & Saatchi, he worked on Procter and Gamble brands (Pampers, Old Spice) and General Mills brands (Total, Wheaties, Fiber One cereals, Fruit Roll Ups).
Daryl authored Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. In it, he shares his study of the unconscious mind and how to unlock it to create more compelling and successful brands. Thousands of copies have been sold worldwide.
Daryl authored Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. In it, he shares his study of the unconscious mind and how to unlock it to create more compelling and successful brands. Thousands of copies have been sold worldwide.
